According to Internet World Stats, over 78% of the United States population has access to the internet.  This means that over 78% of the US population has free access to online reviews, ratings and opinions of both services and products that are available to consumers. With that being said, there is vast opportunity for our property managers and onsite team member to utilize the internet in communicating with future and current residents.

For this week’s video, our staff at 25Twenty in Lubbock, Texas, caught fever of the latest YouTube hit that is going on around campuses nationwide, and created their own  version of the series called “Stuff 25Twenty Says”.  This video features two minutes of basic one liners highlighting all of 25Twenty's amenities and reasons why they are the best housing in Lubbock!

Knowing what is going on at your local University is important for all off campus student housing communities, however, keeping up with what is popular online is just as imperative when it comes to managing resident retention.  By being friends with your residents on Facebook or having them "Like" your business fan page, you are able to observe what is trending and popular amongst your audience.  With this knowledge you can plan events and YouTube videos based upon the students' interests.

Our team in Lubbock demonstrates their familiarity with the Texas Tech market by creating clever videos like such and posting them on their Facebook Fan Pages.  Kudos, team!