Most people are familiar with Facebook and the ways in which you can "friend" someone, but are most people on Facebook familiar with "liking" a specific business/company?  To "like" a business' Fan Page means that you not only support and enjoy their services, but by "liking" the page you also become instantly subscribed to all status updates, blog posts, and updated pictures.  There are over 500 million active users on this social media site, and it is now more than ever a necessity for all companies and successful businesses to become “fans” of this frenzy.  

This past month, Ryan McGrath, Senior Vice President of Asset Plus Companies, decided to challenge his team’s social media presence by increasing the total number of fans on the Asset Plus Companies Facebook Fan Page to reach over 1,000 fans in a week.   On July 1^st when McGrath presented this challenge, the Fan Page had only 154 fans, by the 7^th day of the challenge the company was “liked” by over 1,000 loyal fans.  The growth was due to employees, residents, vendors, and clients who all have a common interest in the services Asset Plus has to offer.

This challenge allowed for Asset Plus to broaden its communication lines amongst team members from various properties to the corporate offices.  Emphasizing two of our seven core values, communication and teamwork, were what made this challenge an overwhelming success.

If your company/property currently has a Facebook Fan Page (which if you don’t- you probably should, here is the link to get you started: http://www.facebook.com/pages/create.php) we challenge you to take the Asset Plus Fan Page Challenge and see what amount of growth your team can accomplish within a single week!